Eligibility
B.Sc. Ag. /Hort./Forestry, or B.Sc. (Hons.) Agriculture/ Horticulture/Forestry, Minimum CGPA 6.60/10 or 3.25/5.00 or 2.60/4.00 for Gen./OBC/UPS category and 5.60/10 or 2.75/5.00 or 2.20/4.00 for SC/ST/PH. In cases where Grade Points are not awarded, only marks are awarded, the candidate must have secured at least 60% marks for the General/OBC/UPS category and 55% marks for the SC/ST/PH category from a UGC-recognized University.
About the Programme
An MBA program with dual specialization in Marketing and Agri-Business offers students a comprehensive understanding of both marketing strategies and the unique challenges and opportunities within the agricultural sector.
In the marketing specialization, students explore consumer behavior, market research, branding, advertising, and digital marketing strategies tailored to the agricultural industry. They develop skills in analyzing market trends, creating effective marketing campaigns, and promoting agricultural products and services.
In the agri-business specialization, students focus on topics such as agricultural economics, supply chain management, farm management, agricultural policy, and sustainable agriculture. They learn to navigate the complexities of the agricultural value chain, from production to distribution, and address issues such as food security, sustainability, and rural development.
Throughout the program, students engage in case studies, projects, and internships to apply theoretical knowledge to real-world challenges in the agricultural sector. They also develop essential soft skills such as leadership, teamwork, and communication, which are crucial for success in managerial roles.
Overall, an MBA with dual specialization in Marketing and Agri-Business prepares graduates for diverse career opportunities in agricultural marketing, farm management, agribusiness consulting, agricultural policy analysis, and related fields. It equips them with the knowledge and skills to contribute to the growth and sustainability of the agricultural industry.
Fee Structure
Course Fee = Rs.30000/ (Per Sem)
Examination Fee = Rs.2500/ (Per Sem)
Programme Objectives
Programme Specific Outcomes (PSOs)
01
The ability to apply Electrical engineering principles to multidisciplinary problem-solving in areas such as energy, biomedicine, materials and the environment with safety and environmental aspects.
02
The ability to do experimental research and simulations in the design and operation of process plant engineering systems.
03
The ability to enhance engineering skills and knowledge through industrial exposure by training, projects and applications of Electrical engineering software.